Tom Nortons Donuts considers the Hamilton area to be its most mature, fully- exploited market. The 59

Question:

Tom Nortons Donuts considers the Hamilton area to be its most mature, fully- exploited market. The 59 outlets in the metropolitan area serve a population of 675,000 and generate annual sales of $66.67 million. The management of Tom Nortons views its Calgary market as under-exploited. The 65 outlets generate annual sales of $63.05 million from a population of 1,075,000. If Tom Nortons had penetrated the Calgary market to the same degree and success as the Hamilton market, how many additional outlets would it have, and how much higher (rounded to the nearest $0.01 million) would its annual sales be?

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