Trade areas are often described as concentric circles emanating from the store or shopping center. Why is

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Trade areas are often described as concentric circles emanating from the store or shopping center. Why is this practice used? Suggest an alternative method. Which would you use if you owned a store in need of a trade area analysis?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:37 AM

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Trade areas are often described as concentric circles emanating from the store or shopping center. Why is

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In general consumers would prefer to shop within their areas of primary residence so as to minimize ...View the full answer

Retailing Management

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