Underdeveloped countries tend to have sharper class divisions than exist in the United States. It is not

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Underdeveloped countries tend to have sharper class divisions than exist in the United States. It is not uncommon for 2% of the population to control 80% of the wealth. As a marketer, how would you use this knowledge to develop a segmentation strategy for targeting consumers in these countries?
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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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