Until the late 1990s, Brad John and John Sencion worked in different areas of NewYork's fashion industry. During a flight from New York to Paris in 1998, the weary travelers came up with an idea for a one-stop travel shop targeted at fashion-forward globetrotters like themselves. They called it Flight 001 and began selling guidebooks, cosmetics, laptop bags, luggage, electronic gadgets, passport covers, and other consumer products. Now, Flight 001 is one of the most exciting businesses in the industry.
In addition to selling useful travel merchandise, the New York-based retailer offers a unique shopping experience: Flight 001 stores resemble airplane fuselages tricked out with retro airport décor and accessories. In the years to come, the founders expect to be in every major city in the United States, Europe, and Asia.
Co-founder Brad John is determined to make Flight 001the international authority on travel, but ambitious plans will require changes to the company's staffing, merchandising, and financial planning. With all the talk about expansion and new product lines, it will be increasingly important that Flight 001 not become distracted from what makes it special in the first place: location, design, and an impeccable product line.
1. Can you describe Brad's motivation in terms of the goal-setting theory of motivation?
2. How does Emily see her job from the standpoint of motivating Flight 001 employees? What motivates her?
3. What are the roles of performance management and individual rewards in a start-up company like Flight 001?