Use the basic model of consumer decision making to analyze the purchase process a consumer would go
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The purchase of laundry detergent would be characterized by routine response behavior since this is ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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