Use the data shown in the table to conduct a design of experiment (DOE) in order to test cause-and-effect relationships in business processes for the company. Determine the graphical display tool (e.g., Interaction Effects Chart, Scatter Chart, etc.) that you would use to present the results of the DOE that you conducted in
1. Provide a rationale for your response. Recommend the main actions that the company could take in order to increase the response rate of its e-mail advertising. Provide a rationale for your response. Propose one (1) overall strategy for developing a process model for this company that will increase the response rate of its e-mail advertising and obtain effective business process. Provide a rationale for your response.
2: Graphical Display Tool for Presenting DOE Results, and Rationale
3: Recommending the Main Actions the Firm Can take to Raise Response Rate to Email Advertising
4: Proposing Overall Tactic for the Development of Process Models for the Company to Improve Response Rate

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Table: Improving E-Mail Response Rate Response Rate 46 Email Open Body Text Text Text Text Run Heading Generic Detailed Replicate No No Yes Yes 34 Generic Detailed 56 68 Generic No HTML HTML HTML HTML 25 No Yes Yes No No 22 21 19 Detailed Generic Detailed Generic Detailed 8 Text Text 38 38 Generic Detailed Generic Text Text HTML HTML HTML 59 80 27 32 23 Yes Yes No No Yes Yes Detailed Generic 2 Detailed HTML 33 N2222N222 R123 4567 012 3456O7 0