Use the Internet and select a company that has recently undertaken diversification into new product markets. What

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Use the Internet and select a company that has recently undertaken diversification into new product markets. What do you feel were some of the reasons for this diversification (e.g., leveraging core competencies, sharing infrastructures)?

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Question Posted: Sep 03, 2015 06:53 AM

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Use the Internet and select a company that has recently undertaken diversification into new product markets. What

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They should be able to identify the core competency or shar...View the full answer

Strategic Management Text and Cases

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