Use the multistep process to interpret the regression results below. This model has been run by a

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Use the multistep process to interpret the regression results below. This model has been run by a researcher trying to explain customer loyalty to a restaurant. The independent variables are customer perceptions of value, atmosphere, quality, and a location variable labeled center. This is a dummy variable that takes the value of 1 if the restaurant is in a shopping center and 0 if it is a stand-alone location. What substantive conclusions would you recommend to the restaurantcompany?
Use the multistep process to interpret the regression results be
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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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