Using Exhibit 4-1 and case examples from marketing firms' websites, discover how “favored technique” approaches to research design dominate many firm’s strategies.
Using Exhibit 4-1 and case examples from marketing firms' websites, discover how “favored technique” approaches to research design dominate many firm’s strategies.
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Related Book For 
Business Research Methods
12th edition
Authors: Donald R. Cooper, Pamela S. Schindler
ISBN: 978-0073521503