Question: Using indifference maps, explain how Krafts makeover of the Oreo successfully accounted for different consumer preferences in China versus for low-sugar, wafer-like cookies versus higher-

Using indifference maps, explain how Kraft’s makeover of the Oreo successfully accounted for different consumer preferences in China versus for low-sugar, wafer-like cookies versus higher- sugar, biscuit-like cookies in the United States.

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