Using the DDB data in Table 5A, examine how actual age and cognitive age relate (positive, negative,

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Using the DDB data in Table 5A, examine how actual age and cognitive age relate (positive, negative, not relationship) to the following behaviors. Compare and contrast the effects of actual age and cognitive age. Explain any similarities and differences you find.
a) Read books/magazines about health
b) Visit gourmet coffee bar
c) Own cell phones
d) Own personal computer
e) Watch sports regularly
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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