Question: Using the Ganado Germany analysis in Exhibit 12.5 and 12.6 where the euro depreciates, how would prices, costs, and volumes change if Ganado Germany was
Using the Ganado Germany analysis in Exhibit 12.5 and 12.6 where the euro depreciates, how would prices, costs, and volumes change if Ganado Germany was operating in a nearly purely domestic, mature market, with major domestic competitors?
If all competitors were domestic, Ganado Germany could not change price to try and pass-through exchange rate changes. As a result, all of its operating parameters would remain the same, but its value would fall when valued in U.S. dollars by its U.S. parent company. This is the same as Case 1 in the chapter discussion.
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