Using the same product or service you used In question 5, use the diffusion of innovation theory,

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Using the same product or service you used In question 5, use the diffusion of innovation theory, to assess how quickly it will diffuse based on its relative advantage, compatibility, observability, complexity, and trialability?
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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