Using the strategic planning process discussed in this chapter, what was the core problem to be solved by Millennium? What were all of their potential alternative solutions to that problem?

Tough time to be in the retail music business. That wasn’t always the case as chains such as Sam Goody’s and Tower Records competed side by side with thousands of independent record stores. Back in the day, one of the best independents was Millennium Music in Charleston, South Carolina—perennially winning awards for best CD store and best store staff. But things change.