Question: Visit 10 different drug stores in your area. Evaluate each store in terms of its overall image and quality of in-store service using an 11-point
(a) Plot the overall image (Y-axis) against relative in-store service (X-axis) and interpret this diagram.
(b) Which measure would you use to determine whether there is a relationship between the two variables? Why?
(c) Run a bivariate regression analysis of overall image on in-store service.
(d) Interpret the regression coefficients.
(e) Is the regression relationship significant?
(f.) Interpret the resulting r2.
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