You have been hired as a marketing research analyst by Burger King. Your boss, the market manager,

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You have been hired as a marketing research analyst by Burger King. Your boss, the market manager, is wondering what statistical analysis should be conducted to explain the patronage of Burger King in terms of the consumers' evaluations of Burger King on the factors of consumers' choice criteria. Explain to your boss (a student in your class) the analysis that you would conduct.
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