Question: Consumer Behavior Question 2 6. Visit a supermarket (online). Identify packages where you think the marketers knowledge of stimulus generalization and stimulus discrimination was incorporated

Consumer Behavior Question 2

6. Visit a supermarket (online). Identify packages where you think the marketers knowledge of stimulus generalization and stimulus discrimination was incorporated into the package design.

a. Stimulus generalization (2 different brands or 1 similar brand)

b. Stimulus discrimination(3 different brands) - 2 similar, & 1 different

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