Question: Visit Amazon.com (www.amazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the companys website, think about how shopping for books online compares with a trip

Visit Amazon.com (www.amazon.com) or Barnes & Noble (www.barnesandnoble.com). As you tour the company’s website, think about how shopping for books online compares with a trip to your university bookstore to buy books. Specifically, compare and contrast your shopping experiences with respect to convenience, choice, customization, communication, cost, and control.

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