It’s no surprise that Pizza Hut is the world’s largest pizza chain with more than 10,000 restaurants in 100 countries. But did you know that Pizza Hut became one of the top 35 U.S. Internet retailers in 2009? According to Brian Niccol, Pizza Hut’s chief marketing officer (CMO), “We’ve done what many would say is impossible. We successfully built an online business in three years that produces hundreds of millions of dollars in annual revenue. Today, Pizza Hut is a category leader in the interactive and emerging marketplace.” So how did they do it? Pizza Hut simply revolutionized the quick serve restaurant (QSR) world through a multichannel marketing approach that created a customer experience and a customer engagement platform that was second to none.

Questions
1. What kind of website is PizzaHut.com?
2. How does PizzaHut.com incorporate the seven website design elements?
3. How are choiceboard and personalization systems used in the PizzaHut.com website?