Visit CarPoints Web site at autos.msn.com/. How does the site assist consumers in the evaluation stage of

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Visit CarPoint’s Web site at autos.msn.com/. How does the site assist consumers in the evaluation stage of choosing a new car? Develop your own hypothetical evoked set of three or four car models and present your comparisons. Which vehicle attributes would be the most important in your purchase decision?
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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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