Visit e-bay and look at the many types of auctions available. If you were considering establishing a
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Select a B2C e-commerce retail industry segment such as pet products, sporting goods, or toys, and analyze its value chain and industry value chain. Identify the major industry participants in that business and illustrate the move from raw materials to finished product
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E-Commerce Essentials
ISBN: 978-0133544985
1st edition
Authors: Kenneth C. Laudon, Carol Guercio Traver
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