E-Commerce Essentials(1st edition)
Authors:
Kenneth C. Laudon, Carol Guercio Traver
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 133544982, 133544985, 9780133545135 , 978-0133544985
Book publisher: Pearson
Book Price $0 : 'E-Commerce Essentials' by Kenneth C. Laudon and Carol Guercio Traver is a comprehensive guide to understanding the critical components of electronic commerce. The book delves into the importance of e-commerce in today's digital economy, covering essential themes such as online business models, digital payment systems, and security protocols. The authors explore how the Internet has transformed traditional business practices by offering innovative e-commerce solutions. Through its well-structured chapters, the book serves as an answer key for students and professionals seeking in-depth knowledge about e-commerce platforms and strategies. The table of contents is meticulously organized, guiding the reader through topics such as user interface design, customer behavior analytics, and interactive marketing strategies. The text also incorporates a rich set of real-world case studies that exemplify successful e-commerce applications, helping learners to bridge the gap between theoretical concepts and practical implementation. The book's reception in academic circles is positive, with many praising it as a solution manual for those looking to grasp the intricacies of online commerce and digital marketplaces. Its detailed approach to explaining complex topics such as blockchain technology, cybersecurity methods, and legal issues surrounding e-business makes it an indispensable resource for e-commerce courses and workshops. Balancing quality and cheap pricing, this book offers a smart option for diligent learners.
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