Visit google.com and search message boards for postings that pertain to Sony digital cameras. Given the kinds of discussions that take place in such settings, what benefits could Sony obtain by having someone within the company “lurk” (i.e., observe without participating) in one or more groups where digital cameras are being discussed?
A computer and access to the Internet. Web addresses were accurate at this writing. If a site address is no longer applicable, use a search engine (e.g., google.com) to identify the company or organization’s new home page.