Question: Visit www.thephelpsgroup.com and click on the Our Work tab at the top. In the Work Portfolio, compare the IMC for the different companies. What were

Visit www.thephelpsgroup.com and click on the "Our Work" tab at the top. In the Work Portfolio, compare the IMC for the different companies. What were the goals of the integrated marketing campaign? Which IMC components were used in that particular campaign? How do those components contribute to the success of the IMC campaign in achieving its stated goals?

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