1. Which IMC components do Volvo's business and consumer advertising efforts use? How are they integrated? 2....

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1. Which IMC components do Volvo's business and consumer advertising efforts use? How are they integrated?

2. What step(s) in the AIDA process do each of these marketing communications attempt to achieve?

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ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:58 AM

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1. Which IMC components do Volvo's business and consumer advertising efforts use? How are they integrated? 2....

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