Visit Nikes Web site at nikeid.nike.com/nikeid/index.jsp and design your own shoe. Print out your shoe design and

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Visit Nike’s Web site at nikeid.nike.com/nikeid/index.jsp and design your own shoe. Print out your shoe design and bring it to class. Do you think the price is appropriate for the value received from being able to customize your shoe? Identify and describe two other Web sites that allow buyers to customize products.

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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