Visit Nokias U.S. website (www.nokiausa.com). Evaluate Nokias sales approach online. How does Nokia enhance its direct marketing

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Visit Nokia’s U.S. website (www.nokiausa.com). Evaluate Nokia’s sales approach online. How does Nokia enhance its direct marketing strategy through Web-based offerings? How could the company increase traffic to its online sales platform without creating channel conflict?
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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