Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing
Question:
Visit one of the sites listed below. Evaluate the effectiveness of the site in terms of marketing to children and the degree to which it represents an ethically sound approach to marketing to children.
a) www.kelloggs.com
b) www.fritolay.com
c) www.warnerbros.com
d) www.crayola.com
e) www.nabisco.com
f) www.barbie.com
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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