Visit the Web site of Canon (usa.canon.com). How does Canon segment its markets, such as geographic, product

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Visit the Web site of Canon (usa.canon.com). How does Canon segment its markets, such as geographic, product related, demographic, or brand loyalty? Does the firm use more than one method of product segmentation? Why or why not?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:23 AM

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Visit the Web site of Canon (usa.canon.com). How does Canon segment its markets, such as geographic, product

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Canon practices productrelate...View the full answer

Contemporary Marketing

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