Question: Choose a consumer products Company such as Procter & Gamble, Unilever, or Colgate. Visit that company's Web site. What strategy or strategies does the firm

Choose a consumer products Company such as Procter & Gamble, Unilever, or Colgate. Visit that company's Web site. What strategy or strategies does the firm employ for reaching its target markets? Does it rely more on undifferentiated or differentiated marketing?

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