Visit the Web sites for Toyota (www.toyota.com) and Procter & Gamble (www.pg.com). From what you can gather,
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Visit the Web sites for Toyota (www.toyota.com) and Procter & Gamble (www.pg.com). From what you can gather, how do these two firms organize their international activities? Do they seem to be applying multidomestic strategy or global strategy in their sourcing, manufacturing, product development, and marketing activities? How and why might an internationalizing firm evolve its approaches to internationalization over time?
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International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
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