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Visit www.adsam.com. Go to the “Take a Sample Survey” section, read the instructions, and take a survey that involves ratings using the AdSAM® approach. Evaluate AdSAM® compared with more cognitive approaches that utilize verbal scales.

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:08 AM

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Consumer Behavior Building Marketing Strategy

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