Web site design is too complex, and too important, to be left to marketers and IT staff

Question:

Web site design is too complex, and too important, to be left to marketers and IT staff untrained in its principles. Specialist usability professionals and psychologists should be present in every large e-commerce team.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

See More Books

Question Posted: Dec 22, 2015 03:10 AM

See More Questions

Information systems are too important to be left to computer specialists. Do you agree? Why or why not?
In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.
Mr. Burns, president of Greetings Inc., created the Wall Décor unit of Greetings three years ago to increase the company's revenue and profits. Unfortunately, even though Wall Décor's...
Which 3 accounts can't be merged in the chart of accounts?
The following information pertains to Botter Supply Co. for 2016: 1. Purchased $100,000 of marketable investment securities. 2. Earned $10,000 of cash investment revenue. 3. Sold for $30,000...
Determine the location e of the shear center, point O, for the thin-walled member. The member segments have the same thickness t. -p- -e-
Extensional vibration experiments are conducted on longitudinal, transverse, and $45^{\circ}$ off-axis unidirectional composite specimens, and the complex moduli results for a particular vibration...
On June 30, 2014, the balances of the accounts appearing in the ledger of Simkins Company are as follows: Instructions 1. Does Simkins Company use a periodic or perpetual inventory system? Explain....
Charge q 1 = 7 nC is located at the coordinate system origin, while charge q 2 = 0 . 5 5 nC is located at ( a , 0 ) , where a = 0 . 7 5 m . The point P has coordinates ( a , b ) , where b = 0 . 2 5 m...
An experiment analyzes imperfection rates for two processes used to fabricate silicon wafers for computer chips. For treatment A applied to 10 wafers, the numbers of imperfections are 8, 7, 6, 6, 3,...
Designing an appropriate architecture for e-business is effectively the same as the architecture for enterprise resource planning systems.
Write a plan for the analysis and design of an e-commerce site, recommending which aspects of process and data analysis should be conducted and explaining how they should be integrated.
In the course of producing its output, a firm causes pollution. The government passes a law that requires the firm to stop polluting, and the firm discovers that it can prevent the pollution by...
Major appliances in North American homes are designed to use 240 V power sources. A typical Whirlpool Washing machine draws 12.0 Amps of current. Assuming the washing machine is used continuously for...
3. A bird with a body length of 10 cm is flying at 10 m/s through air (viscosity of 18.27 x 106 Pas, density of 1.225 kg/m). a. What is the bird's Reynolds Number (Re)? b. Will there be vortices...
Let U = {3, 15, 2, 12, 16, 17, 21, 18} A = {3, 21, 18} C = {15, 2, 12, 16, 17} Find A U C'.
The business manager at Econ Store finds when she increases the price of Econ Cola from $1.00 to $1.25, the quantity sold decreases from 1000 to 600 liters. What is the price elasticity of demand? Is...
Dr. Jones, has made it a practice of canceling and rescheduling patient appointments with little advance notice. Cindy is responsible for scheduling and rescheduling patient appoints, however, she...
Mention an appropriate theorem in your explanation. Let U be a square matrix such that U T U = I. Show that det U = 1.
How has the too-big-to-fail policy been limited in the FDICIA legislation? How might limiting the too-big-to-fail policy help reduce the risk of a future banking crisis?
What does the data in case Exhibit 1 reveal about lululemon's financial and operating performance?
Does the strategy qualify as a winning strategy? Why or why not?
What 3-4 top priority issues do Christine Day and lululemon management need to address?
Victor Korchnoi bought a bond one month before a semi-annual coupon was due. The face value was $10,000 and the coupon rate 8.5%. At the time of purchase there were 34 coupons left and the YTM was 6%...
4. Consider a 30-year U.S. Treasury bond paying 4.5 percent coupon, and selling for $1010. What is the yield to maturity? Make sure to show your work. 5. A 30-year U.S. corporate bond with a 6...
A project's base case or most likely NPV is $44,000, and assume its probability of occurrence is 50%. Assume the best-case scenario NPV is 65% higher than the base case and assume the worst scenario...

Web site design is too complex, and too important, to be left to marketers and IT staff

Question:

Step by Step Answer:

Summary of arguments for Graphic design is usually und...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

Students also viewed these Management Leadership questions