Question: WebNews.com offers its subscribers several services, such as an annotated TV guide and local-area information on weather, restaurants, and movie theaters. Its main revenue sources
WebNews.com offers its subscribers several services, such as an annotated TV guide and local-area information on weather, restaurants, and movie theaters. Its main revenue sources are fees for banner advertisements and fees from subscribers. Recent data are as follows:

The following decisions were made from June through October 2011:a. June 2011: Raised subscription fee to $25.50 per month from July 2011 onward. The budgeted number of subscribers for this monthly fee is shown in the following table.b. June 2011: Informed existing subscribers that from July onward, monthly fee would be $25.50.c. July 2011: Offered e-mail service to subscribers and upgraded other online services.d. October 2011: Dismissed the vice president of marketing after significant slowdown in subscribers and subscription revenues, based on July through September 2011 data in the following table.e. October 2011: Reduced subscription fee to $22.50 per month from November 2011 onward. Results for July???September 2011 are as follows:

REQUIRED:1. Classify each of the decisions (a???e) as a planning or a control decision.2. Give two examples of other planning decisions and two examples of other control decisions that may be made atWebNews.com.
Advertising Revenues $ 415,972 867,246 892,134 1,517,950 2,976,538 Actual Number of Subscribers Monthly Fee Per Subscriber Month/Year June 2009 December 2009 June 2010 December 2010 June 2011 29,745 55,223 59,641 87,674 147,921 $15.50 20.50 20.50 20.50 20.50
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