What actions do you recommend that Kraft Foods management take to improve the company's performance and boost

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What actions do you recommend that Kraft Foods management take to improve the company's performance and boost shareholder value after the spinoff of its North American grocery business? Your recommended actions must be supported with convincing, analysis-based arguments.
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Crafting and Executing Strategy The Quest for Competitive Advantage

ISBN: 978-0078029509

19th edition

Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III

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