What advantages are gained by marketing researchers who follow the research process illustrated in Exhibit 2.1?

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Basic Marketing Research

ISBN: 978-1133188544

8th edition

Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill

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Question Posted: Apr 30, 2016 12:25 PM

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What advantages are gained by marketing researchers who follow the research process illustrated in Exhibit 2.1?

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The primary advantage of using the research process lies in the structure tha...View the full answer

Basic Marketing Research

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