What is comparison advertising, and why does this form of advertising need a special set of guidelines

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What is comparison advertising, and why does this form of advertising need a special set of guidelines to prevent unfair competition?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:40 AM

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What is comparison advertising, and why does this form of advertising need a special set of guidelines

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Comparison advertising involves some claim of superiority versus a co...View the full answer

Advertising and Integrated Brand Promotion

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