What are some of the advantages and disadvantages of using a celebrity spokesperson to promote a good

Question:

What are some of the advantages and disadvantages of using a celebrity spokesperson to promote a good or service? How might this affect a firm's public relations efforts?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

See More Books

Question Posted: Sep 14, 2012 07:42 AM

See More Questions

What are some of the advantages and disadvantages associated with a firms expansion into international markets?
What are some of the advantages and disadvantages of owning common stock? What are the major types of risks to which stockholders are exposed?
What are some of the advantages and disadvantages of ESOPs?
Consider the Cobb-Douglas production function with X=l 1 l 2 where +l 1 , where d>0. (a) Denoting the input prices by w 1 and w 2 , derive the cost function as it depends on x and e. Show that it...
A random variable X takes values between -2 and 3 with a probability density function and f (x) = 0 elsewhere. (a) Find the value of c and sketch the probability density function (b) What is P (-1 X...
In May 2014, Dudley and Eva enter into a property settlement preparatory to the dissolution of their marriage. Under the agreement, Dudley is to pay Eva $6 million in satisfaction of her marital...
Consider the National Football League data in Table B.1. Build a linear regression model relating the number of games won to the yards gained rushing by opponents $x_{8}$, the percentage of rushing...
Tom Brown, controller of Microbiology Labs, informs you that the company has sold a segment of its business. Mr. Brown also provides you with the following information for 2012: The following...
On January 13, 2023, Jason, a cash basis taxpayer, was one of 3 winners of a $1.6 billion Powerball jackpot. Jason had the option to receive a one-time cash payment of $327.8 million or 30 annual...
Kim Opim, an enthusiastic student, is on her flight over from Philadelphia (PHL) to Paris. Kim reflects upon how her educational experiences from her operations courses could help explain the long...
The use of naming rights as a marketing communications tool goes back over half a century, when Anheuser-Busch proposed renaming Sportsman's Park Budweiser Stadium. The resident St. Louis Cardinals...
Many companies use sponsorships as an important component of their integrated marketing communication strategy. One such company is Bank of America. Go to the Web site listed here...
How do oligopolistic firms that sell differentiated products determine their prices?
An individual business taxpayer owns land on which he grows trees for logging. The land has been held more than 10 years and the trees growing on the land were planted eight years ago. Normally, the...
Angel Enterprise was going public in 2018. You were wondering whether the $30 per share offer price is a fair price. You decided to use discounted cash flow approach to value the company's stock. You...
It's important these dynamics be considered when developing an international marketing campaign or initiative. In this assignment, it is necessary to play the role of a marketing manager at...
THE IMPACT OF ADVERTISEMENT AND SALES PROMOTION ON SALES VOLUME ON NIKE . 1) Provides an overview of the different types of research purposes that guide choices in research design and the choices of...
How did Collateralized Debt Obligation (CDO) put institutional investors, like pension funds, at risk of losing a large amount of money among their pension contributors?
Explain the difference between a straight rebuy, a modified rebuy and a new-task purchasing situation. What implications do these concepts have for the marketing of B2B products?
In July 2013, cnet.com listed the battery life (in hours) and luminous intensity (i. e., screen brightness, in cd/m2) for a sample of tablet computers. We want to know if screen brightness is...
Explain how it is possible to advertise too little or too much.
Explain how quantity effect contributes to the fact that, for a monopoly, marginal revenue is always less than the price.
Discuss the contribution of human population growth to (a) acid rain and (b) global warming.
If you don't have the correct Composition for your team and no other resources are available, how would you ensure team performance? Knowing what you know now, what policy would you implement to...
How many stars will be printed on the screen when the following piece of code runs? for (int i = 1; i
Create Unified Modeling Language (UML) diagrams for the following classes. Cellphone : It carries manufacturer, modelNumber and Price info.
please explain from your perspective what are the benefits of using a data dictionary? List the three elements Unified Modeling Language understanding and practical example.

What are some of the advantages and disadvantages of using a celebrity spokesperson to promote a good

Question:

Step by Step Answer:

Celebrities can be very effective at attracting consumer attention and reinfo...View the full answer

Contemporary Marketing

Students also viewed these Marketing questions