What are some of the means by which frequent price communication could increase customer price sensitivity? Is

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What are some of the means by which frequent price communication could increase customer price sensitivity? Is higher customer price sensitivity desirable or undesirable?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:32 AM

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