What are some of the product strategies and communication strategies that General Motors could use to further

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What are some of the product strategies and communication strategies that General Motors could use to further enhance the level of perceived differentiation between its divisions?

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Strategic Brand Management Building Measuring and Managing Brand Equity

ISBN: 978-0132664257

4th edition

Authors: Kevin Lane Keller

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Question Posted: Sep 15, 2015 02:01 AM

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What are some of the product strategies and communication strategies that General Motors could use to further

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As far as product strategies go GM could minimize overlap ...View the full answer

Strategic Brand Management Building Measuring and Managing Brand Equity

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