What are some possible issues in applying Hofstedes classification scheme in a global marketing context?

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What are some possible issues in applying Hofstede’s classification scheme in a global marketing context?

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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Question Posted: May 03, 2012 04:31 AM

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What are some possible issues in applying Hofstedes classification scheme in a global marketing context?

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Hofstedes scheme is presented as having five components a Power distancerefers to the degree ...View the full answer

Essentials Of Business Research Methods

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