What are the advantages and disadvantages of online focus group interviews compared to offline group interviews? How

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What are the advantages and disadvantages of “online” focus group interviews compared to “offline” group interviews? How are focus group participants recruited and what are the common difficulties associated with recruitment?
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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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