What are the benefits of being able to offer a globally standardized product? What types of products

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What are the benefits of being able to offer a globally standardized product? What types of products easily lend themselves to global standardization?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:51 AM

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What are the benefits of being able to offer a globally standardized product? What types of products

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Global products generally rely on one of three strategies a Sell the same product i...View the full answer

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