Jane Melody asks you to scan Sonic’s external environment for early warning signals of new opportunities and emerging threats that could affect the success of the Sonic 1000 Smartphone. Using Internet or library sources (or both), locate information to answer three questions about key areas of the macroenvironment.
What demographic changes are likely to affect Sonic’s targeted segments?
What economic trends might influence buyer behavior in Sonic’s targeted segments?
How might the rapid pace of technological change alter Sonic’s competitive situation?
Enter your answers about Sonic’s environment in the appropriate sections of a written marketing plan or use the Marketing Plan Pro software to record your comments.