What are the benefits of building and using formal models, as opposed to relying on mental models?
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1 Modeling is the process of creating a simplified representation of reality and working with this representation in order to understand or control some aspect of the world 2 While this book is devote...View the full answer
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Research Methods for Business A Skill Building Approach
ISBN: 978-1119942252
6th edition
Authors: Uma Sekaran, Roger Bougie
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