What are the five tools or media of direct marketing and how do they differ?
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What are the five tools or media of direct marketing and how do they differ?
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Beyond personal sales direct marketing employs five primary tools to achieve its objectives Direct m...View the full answer
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Related Book For
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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