Question: What is a database, and how do direct marketers use it?

What is a database, and how do direct marketers use it?

Step by Step Solution

★★★★★

3.45 Rating (171 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

A database is a collection of information generally stored on a computer Direct marketers us... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

211-B-M-A (322).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Q:

What is a database and how does a relational database organize data? 1. Define a database. 2. Define and explain the significance of entities, attributes, and key fields. 3. Define a relational...

Q:

What is a database schema? What is a database subschema? Give some examples of database schemas and subschemas for the payroll file ofFigure. Social Seity L First Phone License Plate Ticket Number...

Q:

What is a database? What is a database management system (DBMS)?

Q:

. What is a database, and how do direct marketers use it?

Q:

What is a database, and how do direct marketers use it?

Q:

MT 450 Market management The Consumer and Business Market Scenario Marketing As the marketing manager of a major franchise, your job will be to perform the daily tasks of a marketing manager. Select...

Q:

2. Describe the advantages and disadvantages of direct mail marketing for advertisers. Direct marketers use virtually all forms of advertising media to generate measurable responses, including direct...

Q:

MARKETING Marco is working on promoting his company's Snappy brand of electronic razors. Market research suggests that the target audience possesses an intent to use Snappy, but is dithering over...

Q:

What is the biggest reason for the growth in direct marketing in recent years? Multiple Choice Direct marketing allows customers to respond primarily through retail stores. Direct mail is the sole...

Q:

5. Explain how direct marketers use market segmentation and product differentiation to enhance their offers, and give an example of each beyond those described in the book. When a farmer 'broadeasts'...

Q:

On January 1, 2017, Flounder Corporation signed a 3-year noncancelable lease for several computers. The terms of the lease called for Flounder to make annual payments of $4,500 at the beginning of...

Q:

QUESTION 2 Table 9-2 Pies 15 12 Sarita and Gabriel own S&G Bakery. Table 9-2 lists the number of pies and cakes Sarita and Gabriel can each bake in one day. Sarita Gabriel M Cakes 25 16 Refer to...

Q:

A town has two fire engines operating independently. The probability that a specific engine is available when needed is 0.96. (a) What is the probability that neither is available when needed? (b)...

Q:

What are the content of the article of association? (Ref. Para-19.25)

Q:

A product is a bundle of benefits. Discuss.

Q:

Discuss product differentiation in terms of target market segmentation.

Q:

What is brand equity? Discuss.

Q:

Media Skills: Micro blogging (LO-5) Choose a product you purchased recently or something you're considering purchasing. Compose a three-tweet sequence that (a) introduces the product, (b) lists two...

Q:

A group of bankers is evaluating a failing toy business named 'The Toy Brick' that is going to shut down next year, and the bankers would like to determine if they should buy it this year. The...

Q:

A runner tracks their performance by recording race information in a journal. The journal contains the event name, the race in kilometers and the time of completion. Classify each variable as...