What are the key factors that define success in the industry? What are the key resources and

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What are the key factors that define success in the industry? What are the key resources and capabilities required of successful search engine companies? How do these compare to the key success factors of the smartphone industry?
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Crafting and Executing Strategy The Quest for Competitive Advantage

ISBN: 978-0078029509

19th edition

Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III

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