What are the major differences between quantitative and qualitative research?

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:18 AM

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What are the major differences between quantitative and qualitative research?

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Qualitative research is performed using small samples Its findings are not subject to quantifica...View the full answer

Marketing Research Essentials

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