1. Is this information primary or secondary data? 2. How might Gerber use this information? Would it...
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2. How might Gerber use this information? Would it need to follow up with primary research?
3. Cite examples of how promotion may need to change to reach new mothers.
4. If Disney World considers adding a new theme area to its Orlando park, what clues might they pull from the above case? Suggest areas of follow-up research.
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1 Some of the research in primary and some of the research is secondary 2 Gerber can use this inf...View the full answer
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Related Book For 
Marketing Research Essentials
ISBN: 978-1118249321
8th edition
Authors: Carl McDaniel Jr., Roger Gates
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