Question: 1. Is this information primary or secondary data? 2. How might Gerber use this information? Would it need to follow up with primary research? 3.

1. Is this information primary or secondary data?
2. How might Gerber use this information? Would it need to follow up with primary research?
3. Cite examples of how promotion may need to change to reach new mothers.
4. If Disney World considers adding a new theme area to its Orlando park, what clues might they pull from the above case? Suggest areas of follow-up research.

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